Martha Stewart introduced a new newsletter today. Named, of course, The Martha Stewart Newsletter.
According to the promotional email I received, "There are some things Martha has never shared -- until now.
"Each monthly issue reveals stunning insights and invaluable information you've always wanted to have from Martha's point of view," including a look at her health and beauty routines, calendar and favorite songs ("and what they mean to her").
I just subscribed. Honestly, I crack myself up.
Even as I think this takes personal branding to a whole new (perhaps slightly ridiculous) level, I am full of admiration for Ms. Martha. The woman is a powerhouse. I mean, I'm not exactly the conformist type, but she's got me eating out of her hand. I own 15 of her books and now subscribe to four of her publications. I watch her daily TV show every chance I get, and getting tickets to a taping was like making a pilgrimage.
I prize Martha's advice on homekeeping, decor and cooking. (Maybe someday I'll have the time and patience for crafts.) She's taught me how to fold fitted sheets and T-shirts, wrassle a duvet cover, arrange flowers and cook perfect hard-boiled eggs. Whenever I have a household dilemma, I ask myself: WWMD?
She's powered through adversity -- including that little prison sentence thing -- with grace and wit. I like her politics. I like that she has something like three dogs and eight cats. I like that she showcases the talents of others -- celebrities, chefs, ordinary women and, of course, her very gifted staff. I like that, at age 65, she looks (naturally) fantastic and shows no signs of slowing down.
So, even though the premise of a newsletter that "takes you further behind the scenes of Martha's life than ever before" is a little goofy (like, couldn't she just become a blogger like everyone else?), sign me up. As role models go, I could do worse.
Is there a fan club I can go become president of or something?
4 Comments:
You crack me up too, in the best possible way of course.
You crack *me* up too, Patia. I was just howling at your acronym, WWMD? Its resemblance to the acronym for weapons of mass destruction was what did it.
I have to agree with you though. For me the turning point with Martha was when I saw her on Ellen (the sitcom, not her talk show). She's not much of an actress, but she did a great job of playing herself. The scene where she comes to dinner at Ellen's house and applauds her for using a wedding dress as a lace tablecloth was priceless. And I had no idea she was 65.
WTH? I swear I responded to your comments! Again:
Hi G, glad to help!
Hi Who, I didn't realize the WWMD/WMD link, but now that you mention it, that's pretty funny.
Martha has a good sense of humor that people often miss. She's also very capable of making fun of herself -- she knows she's a perfectionist!
I'll never forget the episode where she and Miss Piggy were baking cookies, and Martha did something that caused Miss P to say, "How obsessive!"
Love your "Drivel" article. Martha's publications are indeed a guilty pleasure. Back in September I too subscribed to the newsletter and have yet to receive a copy. Have you received a copy? Thanks.
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